Why underwear?

We’re building our underwear business around comfort innovations that improve people’s lives every day. Premium essentials made with natural materials, fit for real human bodies, elevating daily comfort.

We want to own the top drawer (socks, tees and now underwear), share our comfort expertise with the world, and continue to have an impact on the communities where we all work and live.

They’re for our customers who asked for it and for the ones who didn’t but will be blown away by their quality and comfort.